FiftyFour


SERIO carried out research into 16 potential international markets, spread across six continents, for a Plymouth-based high-performance sailing brand.

Having completed an investigation of sailing participation rates and demographic trends in the UK, the company commissioned SERIO collected data on the broader, international markets for their products.

 The research involved a search and review of publicly available data, including market size , market segmentation, market demographics, socio-economic factors, seasonality and frequency of participation. A thorough case study was presented for each target market.

 FiftyFour will use the findings to inform their approach to the sales and marketing of their products worldwide.

 

 
Social enterprises and health care delivery: what works? by Allice Hocking & Lorna BellInterest in social enterprises as providers of public services has increased dramatically in recent years. Initially forming part of New Labour’s ‘Third Way’ philosophy in the late 1990s, attention has been renewed under the current Coalition Government.
Distance Learning: A Panacea for the Periphery? by Charlie DorrDistance learning is sometimes seen as a solution in areas of the UK where geographical obstacles make traditional forms of tuition particularly challenging, but research suggests this may suit some learners more than others.
Rural Enterprise SolutionsThe Rural Enterprise Solutions project aims to provide knowledge and information, as well as facilitating networking between farmers, rural businesses and communities.
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Our Expertise

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Our expertise

Our core interdisciplinary team includes experts from a variety of backgrounds and we are unique in our ability to draw on specific expert knowledge for each and every project.

Based at the University of Plymouth, we collaborate with academics from across the institution, as well as other external specialists, in order to provide clients with the best possible expertise and insight
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Our Successes

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Our successes

LATEST PROJECTS


SERIO has built a strong track record, working across our key services and areas of expertise. Find out more about the expert knowledge and practical solutions we have provided in previous projects, and the clients we have helped across the private, public and social purpose sectors.
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Market Research

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Market research
Our full market research service supplies businesses with the knowledge they need to be successful. With experience in both consumer and B2B projects we offer a full range of qualitative and quantitative methods which are tailored to each individual commission.

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