SERIO measures, maps and interprets the values, feelings and behaviour of the general public in order to provide intelligence to policy makers at in local and national government, as well as in the voluntary sector.

Why?
The most effective policy is based on a deep understanding of the issues involved, as well as an awareness of how people may react to change. Extensive desk research ensures that we take into account all the knowledge and lessons learnt from previous work. On the other hand, conducting original research enables us to answer new questions and evaluate whether an approach is correct in terms of outcomes, costs and public opinion.

What makes us different?
As a specialist research consultancy, the SERIO team works hard to keep up-to-date with the latest advances in methods for data collection and analysis, attending and contributing to international forums. Likewise, when making important decisions, context is key. Based at Plymouth University, SERIO collaborates with academics from across the institution, as well as other external specialists, in order to provide clients with a unique level of expertise and insight into niche areas.