Market Research


Our expertise in market research ensures our clients are provided with cost effective research which delivers the knowledge they need. We can advise on, and deliver, a range of research approaches including telephone interviews, e-surveys, focus groups, street surveys and a range of innovative methods using devices.

Market research can help you to launch new products, improve customer satisfaction, strengthen your brands and tweak organisational strategy. We can also help to map the market that you are operating in, examining general activity and your competitors. We offer research that can inform your essential business decisions.

We offer a full range of methods which can be tailored to fit each individual project, and we work closely with clients to ensure that the most relevant information is collected in the most cost effective way.

We work to get the most out the data we collect, offering market segmentation and conjoint analysis, as well as the most advanced methods of qualitative analysis.

· Street surveys

· Postal surveys

· CATI Telephone interviewing

· Face-to-face depth interviews

· Focus groups

· Online Surveys, Panels and Forums

· Observation

· Diaries

· Interactive workshops

What makes us different?
The end product is usually a straight forward, easily accessible report and an engaging presentation. But good communication characterises the whole process of working with SERIO, from making sure that the brief fits our client’s needs, to regular calls and emails to keep you up-to-date. Our many satisfied customers include clients from across the business, public and not-for-profit sectors.

Informing the IET: SERIO to Conduct Research on the 'Intelligent Future Cities' ConceptSERIO has been commissioned by the Institute of Engineering and Technology to conduct research that provides a robust evidence base to support its public engagement activity in relation to Intelligent Future Cities.
SERIO supports Plymouth Fairness CommissionSERIO has been commissioned to undertake research on behalf of Plymouth Fairness Commission.

Call us on 01752 588942


Our Expertise

Our expertise

Our core interdisciplinary team includes experts from a variety of backgrounds and we are unique in our ability to draw on specific expert knowledge for each and every project.

Part of Plymouth University, we collaborate with academics from across the institution, as well as other external specialists, in order to provide clients with the best possible expertise and insight


Our Successes

Our successes


SERIO has built a strong track record, working across our key services and areas of expertise. Find out more about the expert knowledge and practical solutions we have provided in previous projects, and the clients we have helped across the private, public and social purpose sectors.