News Article


SERIO carried out research into 16 potential international markets, spread across six continents, for a Plymouth-based high-performance sailing brand.

Having completed an investigation of sailing participation rates and demographic trends in the UK, the company commissioned SERIO collected data on the broader, international markets for their products.

The research involved a search and review of publicly available data, including market size , market segmentation, market demographics, socio-economic factors, seasonality and frequency of participation. A thorough case study was presented for each target market.

FiftyFour will use the findings to inform their approach to the sales and marketing of their products worldwide.



Social Enterprise in a global context: the role of Higher Education InstitutesThe British Council has commissioned SERIO, and colleagues in Futures Entrepreneurial Centre, at Plymouth University to undertake a global study to inform Social Enterprise policy.
SERIO to conduct an evaluation of SkillsPlannerOver the next two years SERIO will be evaluating an exciting new Ethos-led initiative 'SkillsPlanner' which aims to solve skills shortages in the construction industry.

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Our Expertise

Our expertise

Our core interdisciplinary team includes experts from a variety of backgrounds and we are unique in our ability to draw on specific expert knowledge for each and every project.

Part of Plymouth University, we collaborate with academics from across the institution, as well as other external specialists, in order to provide clients with the best possible expertise and insight


Our Successes

Our successes


SERIO has built a strong track record, working across our key services and areas of expertise. Find out more about the expert knowledge and practical solutions we have provided in previous projects, and the clients we have helped across the private, public and social purpose sectors.